Curana

We explore

We explore

Where do the ideas come from?

We always try to combine the needs we detect with the inspiration we get in our daily life. That's why we spend a lot of time and attention in all kinds of exploration.

An important source of inspiration is field research, where we observate daily people using their bikes. We also are in close contact with bicycle shops and listen to their experience and their needs. And of course, we listen to the bike manufacturers, who want to assemble a bike as fast and as efficient as possible, and who want to create bikes that strenghten their brand.

Our people are in general extremely studious, and interested in everything that has to do with technique, with design, with fashion, with social trends. Whatever signal their antennae pick up, it will always inspire them to create innovative bike stuff that stands out from what is standard and mainstream.