Curana’s innovation strategy is 100% offensive, meaning that Curana is aiming to develop new concepts, to use new materials and to create added value for the manufacturer, the dealer and the consumer. Offensive also meaning that Curana refuses to copy other companies articles, but creates extraordinary products that are different from the existing.
Curana is constantly looking for new opportunities in the bicycling world. By proactively solving real problems and mixing them with trendy designs, we generate innovative products and offer them succesfully to bicycle brands all over the world.
Curana is worldwide market leader in custom made solutions.
By exploring the market and the brands we work for, we proactively develop new products. Unique in look and design. Surprising as concept. Using other materials than usual. Seeking for the limits of existing production technologies. We cooperate in an open way, starting preferably in the ideation stage.
Curana develops and produces products that stand out from the pack by creating a contemporary lifestyle atmosphere. We defined 5 cosmetic identities. Each of them reflect a certain lifestyle and will appeal to different kind of people. It’s a guide and inspiration to create the right products in the right colors, decorated with the right graphics for the right people.
C-Couture, customization in an extremely fashionable way!
Curana is worldwide trendsetter and manufacturer of extraordinary bike equipment and bike accessoiries, for an outstanding biking experience.